DOG FOOD KIBBLE

DOG TREAT KIBBLE

To make the finest foods, we must ensure we use the finest ingredients. That’s why we source all of our fresh meats from farms and fisheries we know and trust.

Each source is handpicked and constantly audited by our supply chain quality manager to ensure only the finest producers are used. The animals’ welfare is also really important to us, which is why we ensure all of your suppliers meet European welfare standards.

How we collect all of the fresh meat is really important to us as we want to make sure it stays nice and fresh. Using our own refrigerated wagons not only ensures freshness but also protects the meats.

Where possible, we source our fresh meats to support local farmers; we also want to be kind to the environment and reduce our carbon footprint.

When the fresh meats arrive at our centre of excellence, they are checked by our expert laboratory technicians, who inspect the meats using all of their skills. They check for appearance, temperature and aroma with samples sent for lots and lots of testing in our world leading laboratory. It is essential that we use only the finest meats, as we know your beloved pet deserves the very best.

After the technicians have inspected the meats, it’s then over to our brand new laboratory, where we use lots of high-tech equipment to do even more testing. We test for protein, moisture, oil and mineral content which is crucial to make sure all of the meats are of the highest standard and specification. Last year alone, the laboratory carried out over 100,000 tests on more than 800 ingredients. Taking care of the ingredients in this way guarantees the finest recipes.

Okay, so we have now come to the special part – where we cook our fantastic fresh meats in a completely unique way. This is all done by our expert chefs in their bespoke kitchen. First, we take the finest meats and cook them nice and slow. Gently cooking at a low temperature means we break down the meat into a lovely and tasty broth. (This also makes sure we don’t damage the fantastic proteins within the meat). After cooking the meats, we then extract the high quality oils ready to be added back on to the kibbles later to enhance the flavours. The meats are then concentrated further by gently removing the moisture. We are now left with a lovely flavoursome Demi-glaze of goodness – ready to be put inside your scrumptious kibble.

The fresh meats are crucial for the “freshly prepared” claim but to make a great recipe, you need more than great meats. We make many different recipes in our kitchen so we have more than 800+ ingredients to choose from. We must make sure these are handled with care and then included in the recipe accurately. Our brand-new ingredients kitchen allows us to do just this.

BLUEBERRY – have antioxidant properties, which may help to protect cells from damage and help support the immune system.

POMEGRANTE – is a source of Vitamin C, which has an essential role in collagen synthesis, necessary to help maintain healthy bones.

ORANGE – is rich in Vitamin C, an antioxidant which can help support the immune system.

POTATO – is an easily digestible carbohydrate source ideal for dogs with sensitive digestion.

MULBERRY – is a source of Iron to help support normal functions of the circulatory system.

PARSLEY – contains beneficial nutrients, essential oils and antioxidants. It also has antibacterial and antifungal properties.

ASPARAGUS – is rich in Vitamins A, C and K plus folic acid, which helps with general health and well-being.

CARROT – is known for being a good source of Vitamin A in the form of beta carotene, which helps support eye health and vision.

BROCCOLI – is a good source of fibre which can support digestive health.

PAPAYA – is a source of Vitamin C is known for its antioxidant properties, which may help support the immune system.

APPLE – are a rich source of Aavonoid antioxidants which can help to protect cells from damage caused by free radicals in the body.

Now to the part where we bring all these fantastic ingredients together to make the delicious pet food. This is done by using a technique called Extrusion (cooking the ingredients and then pushing the dough through small holes to create the kibble shapes). We make the food by using one of the most advanced facilities in the world. By investing in the best equipment, allows us to include very high levels of fresh meat in your tasty dry pet food recipes The improved tastiness of a Freshly prepared recipe is made even better by adding the Freshly Prepared oils (collected in the meat kitchen) to every kibble.

The final stage is to pack the products ready to be sent to our pet shop. We pack every bag with the same attention to detail to ensure the fantastic product inside is protected and kept fresh for your fur baby!