Privacy Policy

If you choose to purchase from or register with The Well Fed Dog you can be asked for personal information such as your name, address, e-mail address, your gender, job, phone number and age. The required information in this privacy policy is referred to as “Personal Information”. You may also provide other information, at your sole discretion, which information is referred to as “Optional Information”. You do not have to provide the Optional Information. However, if you do not do so, this may limit our ability to provide you with a specific service or offer you specific personalised content. Please note that you may be able to access and partially use thewellfeddog.com sites without providing your Personal Information and/or Optional Information but you may not be able to access certain parts of mugdonkey.com sites, which require your Personal Information.

Why should you share Personal Information?

Sharing your Personal Information with The Well Fed Dog enables us to offer you a number of benefits. It will make it easier and more convenient for you to:

• register your purchase so you can receive all the benefits to which your purchase entitles you;

• request information specific to your interest;

• receive personalized messages and special offers that are relevant to your interests;

• save time by storing your preferences;

• buy The Well Fed Dog products online;

What does The Well Fed Dog do with the data it collects?

Whenever The Well Fed Dog collects Personal Information and/or Optional Information (collectively “User Information”), it is intended to provide a service – tailored to or improved for – the visitors to our site. From the data collected we can offer content, based on the user’s preferences. We analyse what our users prefer in order to improve the service. It will also allow us to conduct market research to help us develop better products, to provide more responsive customer service and to improve our websites.

When you register for a The Well Fed Dog service, we collect your User Information in order to provide you with specific services and to personalise your experience on the site. We may use information you have given us for marketing and promotional purposes, such as mailings, announcing new The Well Fed Dog products and services or making promotional offers. We might also contact you to see if you are interested in participating in market research regarding The Well Fed Dog. It is our policy to send mailings only to customers who give us permission to do so.

When sending you mailings, we will also include instructions on how to unsubscribe and avoid receiving any future mailings from us.

User Information collected via our websites may be linked with information you provided to thewellfeddog.com through other sources such as product registration, hotlines, promotion, contests and public events. The Well Fed Dog may transfer User Information across country borders within the European Union for the purpose of consolidation and storage of data or for the purpose of simplified customer information management in general.

What choices are available regarding collection, use and distribution of the information (Opt-In Policy)?

In accordance with EU legislation, thewellfeddog.com sites provide you with the opportunity to “opt-in” to receive communications (email and mail) from us (or our partners), at the time we ask you for this information. In addition, whenever we contact you via email or mail, we will also provide instructions on how to unsubscribe so that you will not receive any future emails or mail from us if you choose.

With whom does The Well Fed Dog share data?

The Well Fed Dog does not sell, rent or lease the User Information to others. Third parties may be contracted if necessary to provide services, support or communications you requested or to perform the activities as described above in ‘What does The Well Fed Dog do with the data it collects’.

If The Well Fed Dog contracts third-parties they are always required to keep and hold the disclosed personal data confidential and exclusively for the purpose to carry out the services on behalf of mugdonkey.com. In addition, they are required to abide by The Well Fed Dog’s privacy policy and by the data protection laws within Europe.

The Well Fed Dog will not disclose User Information to any other third parties unless:

• The Well Fed Dog has your explicit consent to share the information;

• The Well Fed Dog believes in good faith that it is required to provide User Information in accordance with law, court order or other legal procedure;

• The Well Fed Dog believes -in good faith- that such disclosure of User Information is necessary to protect the rights and properties of The Well Fed Dog;

• The Well Fed Dog merges or is acquired by another business entity or some or all of our respective assets are purchased. If this situation occurs The Well Fed Dog will make every reasonable effort to notify you within a reasonable time.

As previously mentioned, you may choose not to provide us with any of the information we request, though this may limit our ability to provide you with a specific service or limit our ability to offer personalised content.

Sometimes The Well Fed Dog obtains your User Information from other parties outside thewellfeddog.com. This includes the buying of a business of which you are already a customer or the disclosure of your Personal Information by one of our partner companies. If you do not want us to use your User Information, which you have not provided to us yourself, you can let us know by contacting us at the address listed below.

Retention

We generally hold User Information until such time you unsubscribe to our service or until the expiry of any period required by applicable law. In addition, we shall not retain User Information longer than is necessary for the purposes for which it was collected.

Your rights and obligations

The Well Fed Dog strives to keep your Personal Information accurate. You are required to correctly register Personal Information as of the date of registration. If your Personal Information changes after the registration, you are requested to immediately change/update your Personal Information. Neglecting to do so may result in failure to receive any service, notice or information from The Well Fed Dog. Please refer to the registration instructions for the thewellfeddog.com site you are visiting.

You may have reasonable access to the User Information relating to you that we hold and you may also ask us to rectify or delete this information. You have the opportunity to completely unsubscribe from all of The Well Fed Dog services. Because thewellfeddog.com sells products in numerous countries, you may have previously provided us with Personal Information through reply cards, call centres or in some other manner. Your decision not to register now will not affect the Personal Information you have already provided to The Well Fed Dog. Of course, you will always have the option to unsubscribe from any online contact from thewellfeddog.com or change your Personal Information.

Cookies

Cookies are pieces of information about a website user, stored on the user’s computer, ready to be accessed on future visits to the website. There are two types of cookies, ‘session based cookies’ and ‘persistent cookies’. Session based cookies only reside in memory; this means, when you close your browser the cookie will be gone. Persistent cookies on the other hand remain on your computer.

The Well Fed Dog may use both types of cookies, depending on the specific site. We use the information collected via session based cookies to improve content and usage of the site. We use persistent cookies in order to deliver appropriate content on future visits and save you time.

If you do not want to accept cookies you are able to refuse, selectively accept or delete them (if they are already stored) via your internet browser. Please use the help tool of your browser to find out how to achieve this.

If you choose to block cookies some features of our website will not function.

Web beacons

Some of our websites and email updates may contain electronic images called web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags. On web sites, these allow us to count visitors who have viewed our pages. In promotional email messages/newsletters they allow us to count how many subscribers have read them. Web beacons allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalized content. They are not used to access personally identifiable information without your consent.

Procedures designed to protect the loss, misuse or alteration of information under thewellfeddog.com’s control. thewellfeddog.com is committed to ensuring the security of your User Information. The Well Fed Dog has taken measures to prevent unauthorized access and/or disclosure. Amongst others we keep User Information in a secured server and we ensure that information is accessible only to the user who has initially entered the information, to authorised The Well Fed Dog personnel and to our partner companies (as explained above).

The Well Fed Dog shall not be responsible for any loss or damage (including contents, services, up-dates, change of any terms of use/privacy policy of such linked sites) however caused, in connection with your use of any linked site. Your access to any of the linked sites is at your own sole risk.

Credit card transactions

We care about the safety and security of your transaction. All transactions are processed using Protx and HTTPS encryption with VeriSign verification. We do not store any transactional data, only your purchase history.

Contacting us

To contact The Well Fed Dog please email: support@thewellfeddog.com in case you would like to:

• ask us any question regarding our privacy policy

• request a copy of your Personal Information, or change or delete your Personal Information

Removing your name from our mailing list

You may ask us at any time to remove your name and address from any future mailings, including new product announcements and special offers, by sending us an e-mail. Please send your request to: support@thewellfeddog.com.